The Toronto Downtown West Business Improvement Area (“BIA”) recognizes and respects the privacy of each visitor to its web site. This Privacy Policy explains the Toronto Downtown West BIA’s treatment of your personally identifiable information collected in connection with your activities on or related to all Toronto Downtown West BIA’s Sites referencing this Privacy Policy. We believe in giving you full disclosure about the kinds of information we gather and what we do with it, and in giving you a choice about the use of your personal information.

You take online privacy seriously, and so does the Toronto Downtown West BIA. The Toronto Downtown West BIA reserves the right to alter our privacy principles as business needs require. Any alterations to these principles will be posted on our web sites in a timely manner.

Personally Identifiable Information

Types of personally identifiable information that we may ask of you on the Toronto Downtown West BIA’s sites, include the following:

•  Name
•  Mailing Address
•  Email Address
•  Postal Code
•  Phone Number
•  Demographic Information (E.g. Household Salary, Age, Gender)

If you choose to share any personally identifiable information with us, we may store it and use it for marketing research and other marketing purposes, which may include sharing it with other companies in the Toronto Downtown West BIA family and our business partners. We will never sell your information to any other third party. Personally identifiable information used for marketing purposes will always be presented as anonymous, aggregate data. No individual will be singled out. Finally, the Toronto Downtown West BIA will not send any correspondence to you unless you have explicitly authorized us to do so.


From time to time, the Toronto Downtown West BIA may sponsor sweepstakes, contests or other events which require the collection, processing and storage of personally identifiable information to be used for the event. Toronto Downtown West BIA may also co-sponsor these events along with other companies, in which case the user’s individual contact and demographic information is likely to be shared with other participating sponsors, who may use this information as they wish. A registrant’s personally identifiable information will not be released to any third-party organization other than named sponsors without the user’s consent. Information used for demographic purposes will be used in an anonymous, aggregate format.


The Toronto Downtown West BIA will from time to time conduct voluntary surveys of visitors to the site to obtain demographic information about them. Such information may be compiled and shared in an anonymous, aggregate format, with advertisers and other third parties, but no personal details will be traceable or associated with specific individuals.

Anonymous Information

Types of non-personally identifiable information include the following:

•  IP Addresses
•  Browser Information
•  Advertising Information
•  Cookies

All anonymous information is used only to measure site activity and to develop ideas for improving our sites. So, when you come back to visit us again, we can tailor information to suit your individual preferences. We use anonymous information to customize information for our users and to help us display information in the best format for you. The goal is to save you time and provide you with a more meaningful visit.

IP Addresses

IP stands for Internet Protocol. This address is a unique string of numbers that identifies a computer on the Internet. All resources on the Internet must have an IP address.

Browser Information

Browser information includes the URL of the Web page you were just on, the IP address of the computer you are using, your domain type, and your browser version. Browser information is recorded automatically in order to transmit information over the Internet. This will also include the length of time you spend on any given Toronto Downtown West BIA Site.

Advertising Information

There are times when we will need to provide our advertisers with reports to help them better understand our audience and provide advertisements that are more likely to be of interest to you. These reports will include information like how many times people have clicked on the advertisement and how many times the advertisement appeared on the Web site. This data is anonymous and in aggregate form.


Cookies are small data files written to your hard drive by some Web sites when you view them in your browser. These data files contain information the site can use to track such things as passwords, lists of pages you’ve visited, and the date when you last looked at a certain page.


Security of your Personably Identifiable information is of prime importance to all of us at the Toronto Downtown Westt BIA. Access to this information is limited and will be utilised according to the Personal Information Protection and Electronic Documents Act.

Links To Other Websites

Our Web sites will link to other Web sites and services from time to time. The Toronto Downtown West BIA will always attempt to associate with only the most trustworthy partners who share our high standards regarding privacy. Nevertheless, we are not responsible for the content of and privacy practices of any other companies or Web sites.


This website uses Facebook remarketing service to advertise on third party websites to previous visitors to our site. It could mean that we advertise to previous visitors who viewed certain pages on our site.  This could be in the form of an advertisement on Facebook. Third-party vendors, including Facebook, use cookies to serve ads based on someone’s past visits to the Toronto Downtown West BIA website. Of course, any data collected will be used in accordance with our own privacy policy, as well as Facebook’s privacy policy.

You can opt-out of remarketing by visiting the link below: For Facebook: